| Welwyn Garden City a town in Hertfordshire |
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Welwyn Garden City is
well-known as the town where breakfast cereals Shredded Wheat and Shreddies
were made, at the former Nabisco factory (now part of Nestlé). The factory
closed (with production moved to Staverton, Wiltshire) in 2008. Nestlé said
that the current site was too small. The former supermarket chain Fine Fare
(now part of Somerfield) had its head office in the town at one time, as did ICI's
Plastics Division until the early 1990s. Tesco has a substantial head
office site in the north of the town (the company's main headquarters are in In 1929 Sir Henry Birkin
built the first supercharged "Blower Bentley" at his engineering
works in Welwyn Garden City retains a
strong commercial base bringing much employment to the area with companies
including: Argos Direct, Baxter, British Lead Mills, Carl Zeiss, Danish Bacon
(DBC foodservice), Roche, IBM, PayPoint, Ratcliff Tail Lifts (now Ratcliff
Palfinger), Schering-Plough, Threshers Group, Vega Group, Welwyn Tool Group
(former Welwyn Tool Company), Xerox and many more. The police headquarters for Hertfordshire
Constabulary is located on the southern side of the town. The Constabulary's
new 45m-high radio mast in the centre of the Parkway vista, erected contrary to
Government and English Heritage guidelines, has been heavily criticized by
heritage groups. The principal historic
significance of the town lies in its planning. It is an example of the
physical, social and cultural ideals of the periods in which it was conceived
(it has the unique distinction of being both a garden city and a new town). In
planning terms its significance is global, attracting visitors from around the
world. Welwyn Garden City, as its
name suggests, is a garden city, founded by Sir Ebenezer Howard in the 1920s
following his previous experiment in Letchworth Garden City, and designed by Louis
de Soissons. Following the establishment of Letchworth Garden City and prior to
the commencement of Welwyn Garden City, Howard wrote: A city will arise as superior in its beauty and magnificence
to our first crude attempt as the finished canvas of a great artist to the
rough and untaught attempts of a schoolboy. Howard (nicknamed by close
friend George Bernard Shaw as Ebenezer the Garden City Geyser, in
recognition of his continual 'spouting forth' on the advantages of Garden City
living) had called for the creation of new towns - of limited size, planned in
advance and surrounded by a permanent belt of agricultural land - as a role
model for lower-density urban development. Howard believed that such Garden
Cities were the perfect blend of city and nature. The town has its own
exclusive environmental protection legislation - The Scheme of Management
for Welwyn Garden City. The town centre is dominated
by the central mall or 'scenic parkway', almost a mile long, named 'Parkway'.
Prior to the erection of a police radio mast, the Parkway vista to the south viewed
from the The main shopping centre is
known as The Howard Centre, after Sir Ebenezer Howard.Welwyn Garden City
railway station also forms part of the centre. One of the lesser-known
ideas of the city's architects was that all the town's citizens would shop in
the same store. Thus the Welwyn department store was established as a central
landmark on the 'Campus' (a centrally-located green semi-circular area in the
town). Commercial pressures have since ensured much more competition and
variety, and the Welwyn Store is now part of the John Lewis Partnership group
of stores (the original Welwyn Store was on the site of the current Rosanne
House office building). Until a mistake in 2005,
there were no street names with the word "street" in the town Ebenezer
Howard is said to have planted an apple tree in the garden of every original
house |
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